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How Can Performance Planner Serve Your Business: Full Guide
Performance Planner is a free tool from Google Ads that helps you plan your budget and forecast your results.
This tool serve as a valuable tool for businesses of all sizes, but it can be helpful for smaller businesses with limited budgets.
Performance Planner works by using historical data from your Google Ads campaigns to predict your future results.
You can use it to forecast your impressions, clicks, conversions, and cost for different budget levels and campaign settings.
Here are some of the ways that Performance Planner can serve your business:
Help you plan your budget
Performance Planner can help you determine how much money you need to spend on Google Ads in order to achieve your desired results.
You can use it to experiment with different budget levels and see how they impact your forecast.
Optimize your budget allocation
Performance Planner can help you identify which of your campaigns are performing well and which ones need improvement. You can use this information to allocate your budget more effectively.
Identify new opportunities
Performance Planner can help you identify new keywords, ad groups, and campaigns that could be profitable for your business. You can use this information to expand your reach and increase your sales.
Forecast your results
Performance Planner can help you forecast your results for future campaigns. This can be helpful for setting goals and tracking your progress.
To use Performance Planner, you’ll need to have a Google Ads account.
Once you’re logged in, go to the “Tools & Settings” tab and click on “Performance Planner.”
From here, you can create a new plan or use an existing one. To create a new plan, you’ll need to select the campaigns and settings that you want to include.
Once you’ve created a plan, you can start forecasting your results.
To do this, simply enter a budget and click on the “Forecast” button. Performance Planner will then show you a forecast of your impressions, clicks, conversions, and cost.
You can also use Performance Planner to compare different budget levels and campaign settings.
To do this, simply create multiple plans with different settings and compare the forecasts.
Performance Planner is a powerful tool that can help you save time and money on your Google Ads campaigns. It’s easy to use and it provides valuable insights into your campaign performance.
Overall, Performance Planner is a great tool for businesses of all sizes. It can help you save time and money, and it can help you achieve your business goals.